For the SEO (Search Engine Optimization) process we need meta tags like these:
Meta tags are important because they provide information about a website’s webpage to search engines and other web crawlers. This metadata (of meta tags) helps improve the visibility and ranking of the page in search engine (mainly Google) results, ultimately driving more traffic to the website.
In your Shopify theme you already have some meta tags but sometimes you need some more. Now the question is how you can add custom meta tags in your theme.
Here is the answer:
Step 1: Login to your Shopify Partner account and go to theme > edit code
Step 2: Go to theme.liquid, add your meta tags below the prewritten meta tags and save it.
That’s all 🙂